Wrap-Around Labelling

Wrap-around labeling (also known as full-wrap labeling or full-body labeling) is a labeling technique used in packaging where a label is wrapped around the entire surface of a container or product.

This labeling technique allows for maximum surface area coverage and visibility, as the label is visible from all angles. It is commonly used in the labeling of cylindrical containers such as bottles, cans, and jars, but can also be used on other shapes.

Wrap-around labeling is often used in the food and beverage industry to provide information such as product name, ingredients, nutritional information, and other important information required by law. It can also be used for branding and marketing purposes, as the large surface area allows for more space to display graphics and other promotional content.

At HM Systems, we have many years of experience in developing and delivering solutions for wrap-around labeling.

ADVANTAGES OF WRAP-AROUND LABELING

• Maximum Surface Coverage
  With wrap-around labeling, the entire surface of a container or product can be covered with the label, providing maximum visibility and brand exposure. This allows for more space to display branding, product information, and other promotional content.
  
  
  
• Durability & Protection
  Since wrap-around labels completely cover the container or product, they provide an added layer of protection against wear and tear, moisture, and other environmental factors that can damage the label.
  
  
  
• Increased Efficiency
  Wrap-around labeling machines are designed to apply labels quickly and efficiently, reducing production time and costs.

• High Versatility
  Wrap-around labeling can be used on a variety of container shapes and sizes, making it a versatile labeling option for different products and industries.
  
  
  

• Regulatory Compliance
  Wrap-around labels can meet regulatory requirements for information disclosure, including nutrition information, ingredient lists, and allergen warnings.

Overall, wrap-around labeling offers a comprehensive labeling solution that can enhance product visibility, durability, and compliance with regulatory requirements, making it a popular choice for many industries.