How can you reduce waste in a process that few people think about, but which is present in virtually all production and logistics environments?
We have been working on this question for a long time. The technology has been under development for years, and now our efforts have once again been recognised: our Linerfree® solution has been selected as one of Børsen’s Sustainable Cases 2026.
The award is given to companies that, through concrete projects, contribute to the green transition via measurable results, innovation and scalability.
Half of the material ends up as waste in traditional labelling solutions.
In many manufacturing and logistics companies, labelling is an essential part of daily operations. But traditional labels also come with a hidden challenge: the backing paper on which the labels are printed ends up as non-recyclable waste.
And we’re not talking about small amounts.
Up to 50% of the material in a conventional label roll is backing paper, and it is discarded.
“It’s a classic ‘we’ve always done it this way’ process. But once you spot the waste, it’s hard to ignore,”
says Morten Skov, Managing Director of HM Systems.
With HM Linerfree®, we offer a tried-and-tested Print & Apply solution that eliminates the need for backing paper, and which we are constantly developing to continuously refine the technology.
In practice, this means:
A single label roll can also hold up to twice as many labels as traditional solutions, reducing both material consumption, transport and downtime during roll changes in production.
The result is not only a greener solution, but also more efficient operations.
A solution that meets the demands of future production.
Børsen Sustainable Cases highlight projects that are not merely good ideas, but which can be scaled up and create real value in the real world.
And here, Linerfree® has already proven its worth.
The solution is currently implemented in both production and logistics environments, where the demands for operational reliability, traceability and efficiency are high. At the same time, the technology has been developed to integrate into existing production lines and support Industry 4.0.
“Sustainability must not be a compromise. It must make sense, both environmentally and commercially,”
says Sten Krag-Hansen, CSO at HM Systems.
Being selected as a Børsen Sustainable Case is a recognition of the tremendous effort that has already gone into developing and rolling out Linerfree® technology.
But for us, it is also a commitment.
For our ambition is not merely to reduce waste in individual production runs, but to change the way we think about labelling.
“Frankly, we are surprised that waste from labelling is still the norm. With this recognition from Børsen Bæredygtig, we hope to push developments in a direction where waste-free solutions become the natural choice.”
says Business Development Manager, Henrik Thomsen, HM Systems
See the technology in action at Øksnehallen, Copenhagen.
On 28 May 2026, HM Systems will be taking part in the Børsen Sustainable Summit at Øksnehallen in Copenhagen, where more than 2,000 participants from business, research and politics will gather to discuss the green transition.
Here, you’ll be able to experience the Linerfree® solution live and get a real sense of how waste-free labelling works.
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